Skip to content

Manger ep. 1, Quiz 47: il est devenu

    “les moyens du marketing” and “il est devenu” – do you know what these mean? Hear them in this clip. Start from any level and improve your French listening skills with our transcription quiz.

    This clip is from Manger Episode 1. Listen and fill in what you hear below. Read more and find a translation below. Listen to the full episode here.

    8 seconds, 26 words

    This audio sample and transcription is from Manger ep. 1. We do not own the content. Listen to the entire episode

    , ' '., ' -.
    Essentiellement, qu'ilrépondaitbesoins l'époquemoyensmarketing.,devenu l'aliment -.
    Essentiellement,parce qu'ilrépondaitàbesoins l'époqueparmoyensmarketing.Enfait,estdevenupeu l'alimentidéal petit-déjeuner.

    It has become

    I agree it is the ideal breakfast. Maybe I’m biased from decades of being an American and exposed to all the marketing means of cereals. Then again, I had a bowl (Frosted Flakes) this morning and it was delicioius. Can’t help but crave it in the morning, so much easier than eggs, and feels more filling than any bread option. That’s just my opinion though.

    What’s opening up for you in this clip?

    The snippet in English

    Find a translation of this snippet here, how much of this did you hear?

    Essentiellement, parce qu’il répondait à ces trois besoins de l’époque par les moyens du marketing. En fait, il est devenu un peu l’aliment idéal du petit-déjeuner.

    Essentially, because it met all three of these needs at the time through marketing. In fact, it became something of the ideal breakfast food.

    The above translation from Deepl. Source

    What does “besoins de l’époque” mean?

    In the phrase “besoins de l’époque,” the word “besoins” means “needs” or “requirements,” and “l’époque” refers to a specific period or era. Here’s some information about this expression:

    Meaning: “Besoins de l’époque” translates to “needs of the time” or “requirements of the era.” It refers to the specific demands, challenges, or necessities that are prevalent or relevant during a particular period in history.

    Usage: This phrase is often used to discuss how certain needs or requirements change or evolve over time. It acknowledges that different eras have distinct characteristics and demands, and it emphasizes the importance of addressing or adapting to the specific needs of a given time period.

    Example: “Les technologies numériques répondent aux besoins de l’époque en matière de communication et d’information.” (Digital technologies meet the needs of the time in terms of communication and information.)


    • “Besoins de l’époque” can be used in various contexts, such as discussing societal, technological, cultural, or economic changes.
    • It highlights the idea that the demands and challenges of a specific era shape the priorities, innovations, and solutions that emerge.
    • The phrase recognizes the dynamic nature of needs and underscores the importance of adapting to the changing requirements of a given time.

    Overall, “besoins de l’époque” refers to the needs or requirements that are specific to a particular time period, acknowledging the evolving nature of societal, technological, or cultural demands.

    What does “les moyens” mean?

    In the phrase “les moyens du marketing,” the term “moyens” still refers to means or resources, and “du marketing” means “of marketing.” Together, the phrase can be translated as “the means of marketing” or “the resources of marketing.” Here’s some information about its usage:

    Meaning: “Les moyens du marketing” refers to the various resources, tools, strategies, and techniques used in marketing activities. It encompasses the methods and channels employed to promote products, services, or brands and reach target audiences effectively.

    Usage: The phrase is commonly used in the context of marketing and advertising to discuss the available resources and strategies used to achieve marketing objectives. It can include digital marketing channels, traditional advertising methods, market research, communication channels, advertising campaigns, social media platforms, and more.

    Example: “L’entreprise a investi dans les moyens du marketing pour promouvoir son nouveau produit auprès du public cible.” (The company has invested in the means of marketing to promote its new product to the target audience.)


    • “Les moyens du marketing” emphasize the importance of utilizing various tools and strategies to effectively promote products or services.
    • It highlights the diversity of resources and techniques available in the field of marketing.
    • The term can encompass both traditional and digital marketing approaches, depending on the context.
    • It signifies the importance of utilizing different marketing channels and methods to reach and engage with the target market.

    Overall, “les moyens du marketing” refers to the resources, tools, and strategies used in marketing activities. It encompasses the various channels and techniques employed to promote products or services effectively and engage with the target audience.

    What does “il est devenu” mean?

    In the phrase “il est devenu,” the term “il” refers to a person or subject, and “est devenu” translates to “has become” in English. Here’s some information about its usage:

    Meaning: “Il est devenu” indicates a change or transformation that has occurred over time. It signifies that someone or something has transitioned or evolved into a different state or condition.

    Usage: The phrase is commonly used to describe changes in individuals, situations, or circumstances. It can refer to personal growth, career advancements, changes in relationships, or any significant transformation.

    Example: “Depuis qu’il a commencé à s’entraîner régulièrement, il est devenu beaucoup plus fort et en meilleure santé.” (Since he started training regularly, he has become much stronger and healthier.)


    • “Il est devenu” emphasizes the process of transformation and the resulting change.
    • It indicates that a person or subject has undergone a significant shift or development.
    • The phrase can be used in various contexts, including personal, professional, or societal changes.

    Overall, “il est devenu” expresses a transformation or change that has taken place. It highlights the transition from one state or condition to another, whether it’s personal growth, career advancements, or any other significant change.

    What did you love about this?

    Comment below with your feedback! Tells us what you think. Send a note or leave a comment below. We appreciate the feedback. Also, we’re always looking for partners to build this site and grow the content available.

    “les moyens du marketing” and “il est devenu” – do you know what these mean? Hear them in this clip. Start from any level and improve your French listening skills with our transcription quiz.

    Leave a Reply

    Your email address will not be published. Required fields are marked *